Type 1 – Standard Channel Letter Front Lit
The standard lit storefront sign.
Starting at $13 $11.70 Per Inch
Retail Stores
Retail Store Signs, Inside and Out
Retail signs have to do three jobs: get shoppers to notice the store, give them a reason to walk in, and guide them once they’re inside. That usually means a lit building sign, window graphics that change with the season, and in-store graphics and posters.
What matters
What Retail Stores Need From Their Signs
- Stand out in the center. In a strip center or mall, your building sign competes with every neighbor. Lit channel letters keep your name visible day and night.
- Windows that sell. Seasonal window graphics, sale messages and product photos turn the glass into advertising.
- Guide shoppers inside. Floor graphics, posters and banner stands point shoppers to departments, promotions and the checkout.
- Sales and events. Banners and flags announce sales, openings and new arrivals for a few weeks at a time.
Recommended products
Signs for Retail Stores
Every product is made to order and priced online. Prices shown are starting prices.
AV 6 – Adhesive Window Perf
Full-window graphics shoppers can see through from inside.
Starting at $6.90 per ft2
Browse: Window and floor graphics · Banner stands · Banners
Planning tips
Sizing and Visibility Tips
Keep the building sign simple: name and, if needed, one line on what you sell. Put details such as sales, hours and brands in the windows, where people read them up close.
Plan window graphics for change. Removable clings and window perf are easy to replace each season; leave clear sightlines to your best displays.
Floor graphics must suit the floor and traffic; choose a floor-rated material for high-traffic aisles.
Who installs it? We build, test and ship your sign. A licensed sign installer or electrician near you mounts and connects it with the included wiring diagram and install pattern. See how sign permits work and our state guides.
Questions
Retail Stores Sign FAQ
What signs does a new retail store need?
Usually a lit building sign, window graphics with your hours and offer, a grand opening banner, and a few in-store signs or posters. Add floor graphics and banner stands as the store grows.
Can I change my window graphics every season?
Yes. Window clings and perforated window film are made to be replaced; order new graphics for each season or sale.
Are floor graphics safe for customers to walk on?
Our floor graphics are made for floors. Choose the right size and follow the application instructions, and replace them when they wear.
More industries
Signs for Other Businesses
Signs for Your Retail Business
Send your logo, a storefront or booth photo and any landlord or venue rules. We’ll recommend the right signs and sizes and price them for you.
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- Made in Renton, WA · shipped to all 50 states